Technology Stuff: Lady Gaga's 'Judas' Video Will Be 'A Roller-Coaster Ride,' Creative Director Says

Monday, March 14, 2011

Lady Gaga's 'Judas' Video Will Be 'A Roller-Coaster Ride,' Creative Director Says

'I'm so excited for how riveting, energetic and electric the record is, something really phenomenal,' Laurieann Gibson says.
By Jocelyn Vena

Lady Gaga
Photo: Kevin Mazur/WireImage

It's an exciting time to be a Lady Gaga fan. This week, the pop star released her much-anticipated "Born This Way" video and walked the runway and previewed her track "Government Hooker" at a Thierry Mugler fashion show. And now there are a few more details about her next Born This Way single, "Judas," and its video.

"We're already getting ready to go into rehearsal [for the video]. She's like, 'I'm all ready to start 'Judas'!' She's ready," Gaga's creative director Laurieann Gibson told MTV News. "And 'Judas' is exciting for me because we had this amazing artistic approach to 'BTW' and I'm so excited for how riveting, energetic and electric the record is, something really phenomenal. So, visually, the dance, the costuming, the idea of how big we're trying to go, [it's] going to be a roller-coaster ride.

"There is [a director in mind]," Gibson continued, adding that nothing about the video will be ordinary. "What is a traditional music video? Even if we go with a traditional music video, the directors that we love are not traditional, so the idea that they get to collaborate with us means they too want to live outside of what people expect a traditional music video to be."

As for the sound of the song, Fernando Garibay, one of the musical directors on the album, opened up about the RedOne-produced dance tune. "It's a statement about, again I can't speak for her, but what I gather is it's about sometimes not choosing the right choice," he explained. "But you can't deny that the choice is not a part of you and who you are.

" 'Judas' is a dance song, definitely," he continued. "I think 'Judas' is in the traditional RedOne/Gaga vein. It's great because it's a serious message, it's a little playful, but still serious, but still somehow you wind up dancing to it. That's what's great about her music. You know, like, my favorite song of all time, dance song, 'Billie Jean,' is a story you wouldn't think of singing, but then you wind up dancing and singing the lyrics. I think that's the Holy Grail of music for me, which is dance."

Gaga shared lyrics from "Judas" last month, and Gaga's pal and stylist Nicola Formichetti reposted those lyrics on Twitter late Thursday. "I'm just a Holy Fool, oh baby he's so cruel, but I'm still in love with Judas, Baby," he wrote, adding, "JUDAS FASHION. so excited i can't sleep!"

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