Technology Stuff: Grammys Give Lady Gaga, Justin Bieber Immediate iTunes Bump

Tuesday, February 22, 2011

Grammys Give Lady Gaga, Justin Bieber Immediate iTunes Bump

Cee Lo, Esperanza Spalding, Lady Antebellum and more also see post-show sales increases.
By Gil Kaufman

Lady Gaga performs at the Grammys on Sunday
Photo: Kevin Winter/ Getty Images

It didn't take long for the big winners at Sunday night's Grammy Awards to get an iTunes bump. Less than 24 hours after the show, the iTunes singles and albums charts were flooded with songs that were either performed on the show or which won awards during the program.

At press time on Tuesday morning (February 15), the iTunes singles tally was topped, not surprisingly, by Lady Gaga's "Born This Way," which got its televised debut during the show, followed by Dr. Dre's "I Need a Doctor," which Eminem and Dre (making his first televised performance in nearly a decade) also performed on the show.

Justin Bieber's "Never Say Never" was at #3, followed by Cee Lo Green's "F--- You," which was one of the most colorful and bizarre live spots in the three-and-a-half-hour show thanks to his outer-space Henson Puppet band and a cameo from a sultry Gwyneth Paltrow.

Mumford & Sons also got some iTunes love after playing on the show with folk legend Bob Dylan, which helped their song "The Cave" hit #5, followed by the night's big Grammy victors, Lady Antebellum, and their Song and Record of the Year winner, "Need You Now."

Although she didn't perform "Firework" on the Grammys, Katy Perry's anthem hung in at #7, ahead of Rihanna, who had two shots onstage at the Grammys. Her "S&M," whose video is the subject of legal action, came in at #8, with Bruno Mars' "Grenade" and non-Grammy performer Avril Lavigne's "What the Hell" rounding out the top 10.

Just outside the top 10, there were plenty more Grammy bumps to be found: Cee Lo's censored "Forget You" (#11), Mumford & Sons' "Little Lion Man" (#12), Muse's "Uprising" (#20), Rihanna and Drake's "What's My Name?" (#21), Eminem's "Love the Way You Lie" (#24) and Florence and the Machine's "Dog Days Are Over" (#29).

The iTunes album chart told a similar story, with Mumford's Sigh No More holding on to the #1 slot, followed by Bieber's Never Say Never remixes disc, Album of the Year winner the Arcade Fire's The Suburbs was back in play at #3, proceeded by Grammy performers the Avett Brothers' I and Love and You at #4, with Best New Artist Esperanza Spalding's Chamber Music Society climbing to #6.

Other Grammy album action included: Lady Antebellum's Need You Now (#7), Bieber's My World 2.0 (#8), Eminem's Recovery (#9), Rihanna's Loud (#10), Florence and the Machine's Lungs (#11), Bieber's My Worlds Acoustic (#12), the 2011 Grammy Nominees compilation (#14), as well as albums by the Black Keys (#17), Muse (#19), Bruno Mars (#21) and Spalding's 2009 Esperanza release (#28).

Did you do any post-Grammy downloading? Tell us what you're listening to in the comments!

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